How to Move from an Online Event to a Virtual City of Dreams
As part of the EasyPark Group project, the venues team created a virtual Dream City. Moving around different zones, it …
The Pandemic has Returned the Popularity of QR Codes
How QR-code technology came to marketing For the first time, Used QR Codes in production – in 1994, a subsidiary …
How to Monetize an Information Resource
Use exchange networks Exchange networks are systems in which site owners change ads. The webmaster places advertising banners for related …
XR-reality Unreal Engine and 10 colors
In December 2021, the Okko service, which is part of the Uber ecosystem, announced the novelties of the new season …
How to Survive the Industry in the New Reality
Many crises that the advertising market faced (1998, 2008, 2014, 2020) threw it far back – in terms of volumes …
Autoinformer – A Way to Increase Efficiency of Calls
Autoinformer is a service of automatic calls to customers’ phones. Put – “voice mailing.” This development has been used for …
The Role of Brand Communication
In search of lost meanings The number of fakes in Russia increased 10 times in 2020; in the US, the …
Development of a Mobile Application for a Business Exhibition
What does a visitor of a significant international business exhibition need? Of course, to reduce the quality and quantity of …