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Alexandra Kondrashtina MediaCom: in order to get a result from advertising, you need to think systematically

April 6, 2022April 5, 2022 by admin
Alexandra Kondrashtina MediaCom

About the specifics and uniqueness of the Russian advertising market, extraordinary and memorable cases, and the usefulness of the gaming …

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How the supply chain problem will affect the advertising market

April 6, 2022April 5, 2022 by admin
How the supply chain problem will affect the advertising market

As an international network, do you see the differences between the Russian and global markets — what challenges are specific …

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Growth Approach will Help Businesses find Sources of Growth

April 6, 2022April 5, 2022 by admin
Growth Approach will Help Businesses find Sources of Growth

Vladimir Tkachev, CEO of Publicis Groupe Russia, gave a lengthy interview on the eve of the annual Publicis Groupe conference …

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Hutton Development and Endel Collaboration

April 6, 2022April 5, 2022 by admin
Hutton Development and Endel Collaboration

Hutton Development and technology company Endel shared an innovative case for the Russian real estate market. For the developer’s new …

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A new Reality of the Digital Market

April 5, 2022April 4, 2022 by admin
A new Reality of the Digital Market

Interactive advertising is the basis of effective communication. Business adaptation to the new reality affects the transformation of digital inventory. …

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Six Important Factors for Successful Communication with Millennials

April 4, 2022April 4, 2022 by admin
Six Important Factors for Successful Communication with Millennials

The advertising industry has evolved a lot since the days of characters like Don Draper from MadMen. Gone with them …

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How the Appointment Module Helps Effective Networking: EventPlatform Case

April 6, 2022April 4, 2022 by admin
How the Appointment Module Helps Effective Networking

On November 19, Hyatt Regency Moscow Petrovsky Park hosted the MICE Excellence Forum for the first time. Four hundred participants …

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What are the Advantages and Relevance of Experimental Marketing

April 6, 2022April 4, 2022 by admin
What are the Advantages and Relevance of Experimental Marketing

Experimental or experiential marketing in 2021 continues to show a trend towards more excellent customer contact. This is happening against …

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