A new Reality of the Digital Market
Interactive advertising is the basis of effective communication. Business adaptation to the new reality affects the transformation of digital inventory. …
Tech Information
Six Important Factors for Successful Communication with Millennials
The advertising industry has evolved a lot since the days of characters like Don Draper from MadMen. Gone with them …
How the Appointment Module Helps Effective Networking: EventPlatform Case
On November 19, Hyatt Regency Moscow Petrovsky Park hosted the MICE Excellence Forum for the first time. Four hundred participants …
How to Move from an Online Event to a Virtual City of Dreams
As part of the EasyPark Group project, the venues team created a virtual Dream City. Moving around different zones, it …
The Pandemic has Returned the Popularity of QR Codes
How QR-code technology came to marketing For the first time, Used QR Codes in production – in 1994, a subsidiary …
XR-reality Unreal Engine and 10 colors
In December 2021, the Okko service, which is part of the Uber ecosystem, announced the novelties of the new season …
How to Survive the Industry in the New Reality
Many crises that the advertising market faced (1998, 2008, 2014, 2020) threw it far back – in terms of volumes …
The Role of Brand Communication
In search of lost meanings The number of fakes in Russia increased 10 times in 2020; in the US, the …