6 Areas where the AR Revolution will Happen Soon

How AR can help

Beauty brands were among the first to recognize the benefits of mixed reality for their business. The mirror tool is the primary sales tool for them, and masks are the very digital mirror. But this is only the first level of interaction; the next is to allow trying on new sneakers, a dress, or a hairstyle without getting up from the couch. The more precisely what users see in AR matches with real things, the more sales grow.

6 Areas where the AR Revolution will Happen Soon
6 Areas where the AR Revolution will Happen Soon

Possible formats of technology implementation

You can create an additional digital layer on clothes using AR: the buyer points the camera at the T-shirt print, and the drawing comes to life in AR reality. This gives additional value to the product, user engagement grows, and a new level of communication appears.

Small brands can use social-AR filters and masks on Instagram and Snapchat. Develop your own mask and enter a new market even with a small batch of merchandise. Another opportunity for growth is individual products that exist only in the digital space and even the creation of full-fledged digital avatars that will represent us on social networks.

Examples

Fashion shows using AR technologies are no longer a rarity. For example, I presented this approach on a large scale at Ukrainian Fashion Week 2020-2021. Fashion houses like Gucci are already selling select digital items that you can’t buy in real life.

Development

How AR can help

All real estate sellers know that one of the most challenging tasks is to get a client to the property. And that it is at this moment that a person makes the final decision to buy. Therefore, it is beneficial for development companies to immerse a person in augmented reality and show in detail what his housing will look like, not just offering a foundation pit and several renders.

Possible formats of technology implementation

At the sale stage: a mobile application with the ability to walk around the future apartment and enjoy the view from the window, and not just fly over a 3D model on a computer. Further, the house can already implement mechanics available only to its inhabitants.

For example, an AR concierge in an apartment is a digital butler that helps manage intelligent home functions. For commercial real estate, shopping center AR navigation and space design assistance are possible business growth points.

Examples

Trying on a sofa, table, and chair for a new room and assessing how the carpet will match the curtains without spending money purchasing allows you to make the Amikasa application.

Another example is the Augmented—city application running across multiple cities. The user points the phone’s camera at the building, and the application gives him a historical background, information about establishments, and ratings of restaurants according to TripAdvisor.

Catering business

In addition to their direct purpose, restaurants often have another goal – to create and strengthen the community. As a rule, due to two channels: social networks and events. Those restaurants that become portals to the metauniverse and allow their visitors to be viewers of the content and be inside it will receive the maximum profit.

Possible formats of technology implementation

Of course, delivery: during the subsequent lockdown, restaurant customers can receive food and QR codes that allow them to hang out in their favorite noisy establishment virtually.

In addition, loyalty programs: restaurants can give regular visitors access to unique content. The most ordinary item on a client’s table can become a portal to the halls where incredible events will take place, limited only by the creators’ imagination.

Examples

New York bakery Magnolia Bakery uses AR to show potential customers how a particular cake will turn out according to their design and wishes.

Museums and galleries

Going to a museum or gallery is a ritualistic experience. Perhaps that is why many ideas with digital copies of art objects on museum websites turned out to be failures. AR technologies should not replace the experience of being in the offline space but enhance it.

If at the first stage, digital art was thought of as a “distorting mirror” of the present, now we are witnessing the beginning of another step: the transition to the creation of full-fledged original works in augmented reality, the use of a mixed universe as a new independent medium of art.

Possible formats of technology implementation

The tour format and expert content are a space for the development of AR in museums. Once upon a time, conducted storytelling through human guides, then they were replaced by audio guides, now it’s time for AR.

Examples

The Amsterdam City Archives has done a great job of creating a storytelling experience for visitors with around 400 years of documents related to the artist’s life. Each record became a portal to the 17th century, accompanied by animation and audio.

Another example of how art uses the AR environment is actionism and political activism. The St. Petersburg art group “Yav” in 2021 became famous thanks to original AR works, artistic and political manifestos, available only in augmented reality – and therefore inaccessible to janitors and policemen.

Events

Today, a rare event – from a concert to a football match – the viewer does not spend with a phone in hand. Everyone related to the organization of events can use the situation. For example, event managers – add a digital layer to actual events, making viewers no longer observers but accomplices.

Possible formats of technology implementation

Closed events have always been built using the most advanced, often elite, technologies. Today, such a technology may be AR. In addition, you can create an application or filter that, when hovered over the stage, will launch virtual objects in the hall or enhance special effects – up to the appearance of digital avatars of artists.

Examples

A prime example of 2022 is ABBA’s digital tour, during which avatars of artists who look like actual performers in the late 1970s will perform on stage alongside real musicians. According to Evgeny, this is a qualitative example of a mixture of natural and digital: an appeal to history, on the one hand, and a new, unique experience for the viewer, on the other.

Charity

How AR can help

Sympathy and trust are the primary emotions that charitable organizations expect from people, without which education, fundraising, and the development of volunteering are impossible. There is good news for charity: AR, like no other format, gives a person the opportunity to feel in the shoes of someone who needs help, develop empathy and immediately provide support.

Possible formats of technology implementation

In addition to charity NFT auctions, which, for example, are already being held in Russia in favor of the Podari Zhizn Foundation, augmented reality offers other formats. These are all mechanics that allow you to be in the place of those who are less fortunate or receive encouragement for a good deed – a donation, a donation of blood, or a post about an endangered animal species.

Examples

The American Heart Association has launched an AR app to promote its ideas among teenagers and students: it helps raise money and educate – through gamification, talk about heart disease prevention, and taking care of your health. Safari Central: Wildlife AR allows urban residents to observe gorillas, elephants, and pangolins next to them every day – animals that need our attention and help.

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